From an article on elevator safety in the New Yorker:
An average of twenty-six people die in (or on) elevators in the United States every year, but most of these are people being paid to work on them. That may still seem like a lot, until you consider that that many die in automobiles every five hours.
Remember that number. Around twenty-six people die in cars every five hours. Remember it when you read any other statistic involving deaths related to a product over the course of a year to help you keep perspective on how big the risk really is.